The Legal Aid Society’s ‘Do NYC Justice‘ public awareness campaign won a Bronze Honor in the Social Justice category at the 10th Annual Shorty Impact Awards.

The Shorty Impact Awards celebrate the most innovative and impactful work in digital and social media that drives positive change. They spotlight campaigns that use storytelling and technology to make a real-world difference.

Past honorees include global changemakers like Malala Yousafzai, Michelle Obama, and UNICEF, so this recognition places our work alongside some of the most influential voices and organizations in digital advocacy.

Created by the award-winning creative agency Kettle, “Do NYC Justice” was a hyperlocal targeted campaign that appeared in marginalized neighborhoods where people are most often in need of help, but least often connected to essential community resources and equitable services. Based on arrest data analyzed by Legal Aid and Kettle, the campaign ads were targeted to the most overpoliced zip codes, which are typically the most under-resourced neighborhoods, and provided a directory of resources to support people in their time of need.

This is the second distinction for “Do NYC Justice,” which previously was honored with a gold distinction at the w3 Awards.